Learn something important from The Golf Channel

No, not how to take 5 strokes off your game...

The Golf Channel
 has a series called Fore Inventors Only where inventors of new golf products "sell" their products to a panel and customers.  The best product wins a contract with a major golf retailer and free production of an infomercial. 

Besides satisfying my need for competition, golf has a real technical side that I like.  The golf swing can be very technical to learn and teach.  The most technical part of the game, however, is the equipment and training devices.  There are some amazing, out of the box ideas that people think up and build products around. 

In the video below you will see the inventor of the GyroSwing attempting marketing pitches to various people.  He understands his product quite well but his attempts to describe why anyone should use it do not work because he lets his technical knowledge get in the way.

Even if you have no interest in golf I suggest trying to catch an episode of Fore Inventors Only.  I think some of the subjects covered in the show would prove helpful to many technology professionals. It covers in depth how you should approach discussing or marketing something technical to people who have no interest in technical details. 

The non-technical population is about 99.99 percent of humanity, so keep that in mind when discussing your technical ideas with others.

Oh and by the way, the GyroSwing looks like a great product.


 

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Trackbacks
  • 1/7/2008 8:49 PM Thorny Path of Golf Channel wrote:
    Great, This is now on my Thorny Path.
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